Advertising on Mobiili.fi
Mobiili.fi, owned by MobiiliSuomi Oy and operated by Mareti Media Oy, is the biggest media in Finland focused on mobile technology, smartphones, tablets, mobile services and apps. Our name tells what it’s all about: Mobiili translates to ’Mobile’ in English.
Our website has had responsive web design from the start and today nearly half of our traffic comes from smartphones and tablets.
- Founded 2012
- Unique visitors around 90,000 – 180,000 per week, basically all from Finland
- Page views around 900,000 – 1,200,000 per month
- Mobile visits approximately 60 % of total
Our readers are opinion leaders on mobile and searchers thinking about their next mobile device purchase
Mobiili.fi’s returning visitors and our loyal readers are early adopters who are opinion leaders in their own circles of friends and families. Some also actively share their thoughts on social media sites to broader audiences. They know a lot about smartphones, tablets, mobile devices, carriers and technology in general. Due to their knowledge our loyal readers get asked frequently by friends for example to make recommendations on buying decisions of new mobile devices. By advertising on Mobiili.fi, you can influence what they will recommend.
We also get many visitors from search engines. These visitors are usually people who are searching names of the smartphones and tablet devices when deciding what they would like to buy.
On average our readers are 35-year-old males who live in Helsinki capital region in Finland or in the other most populated Finnish cities.
Our readers’ hobbies
- 65 % do sports
- 51 % play games
- 49 % watch movies
- 31 % travel
- 27 % read books
Source: Mobiili.fi reader survey
Marketing opportunities on Mobiili.fi: display advertising, content marketing and special solutions
In addition to display banner advertising we also offer content marketing possibilities and customizable special solutions on Mobiili.fi. Read more below.
The display advertising on Mobiili.fi is priced usually on CPM basis (i.e. per 1 000 views).
Ads featured on every page
On every page we have ad placements available in the header and in the sidebar.
|Parade, e.g. 980×400 px||CPM 25 €|
|Parade, e.g. 980×400 px + wallpaper||CPM 30 €|
|Panorama 980×120 px||CPM 10 €|
|Leaderboard 728×90 px (shown mainly to tablet users)||CPM 10 €|
|Mobile: e.g. 300×300||CPM 18 €|
Mobiili.fi website uses responsive web design so that layout automatically adapts to the screen size. That’s why in the header we show different size ads to different kind of devices: to the desktop users we present ads in sizes of e.g. 980×400 and 980×120, to the tablet users 980×400, 980×120 and 728×90 and to the smartphone users mobile sizes of e.g. 300×300.
|Large skyscaper 300×600 px||CPM 8 €|
|Wide skyscraper 160×600 px||CPM 6 €|
|Medium rectangle 300×250 px||CPM 5 €|
Additional ad places featured on article pages
After the main content
|Custom ad size, max. 620×400 pixels (e.g. 468×400)||CPM 7 €|
The size of the ad placed can be customized according to advertiser’s preference. The maximum size is 620×400 pixels. Standard size 468×400.
Content marketing with Mobiili.fi partnership
Content marketing with Mobiili.fi offers advertisers a chance to become part of Mobiili.fi content and reach our audience. It is a great way to tell news or other interesting announcements to our readers.
The content of sponsored articles can be created by you or by Mobiili.fi according to your specifications. We have a right to accept the articles created by you always before their publishing.
|A single sponsored article||300 €|
The article will be presented normally as part of latest Mobiili.fi content on our homepage.
Customized special solutions
Our special solutions are priced on case by case basis. You can ask more details by contacting us.