Mobiili.fi is the largest Finnish media focused on mobile technology

Mobiili.fi, owned by MobiiliSuomi Oy and operated by Mareti Media Oy, is the largest media in Finland focused on mobile technology, smartphones, tablets, wearables, mobile services and apps. Our name tells what it’s all about: Mobiili translates to ’Mobile’ in English.

Our website has had responsive web design from the start and today over half of our traffic comes from smartphones and tablets.

• Founded 2012
• Unique visitors around 100,000 – 200,000 per week, basically all from Finland
• Page views around 800,000 – 1,200,000 per month
• Mobile visits over 60 % of total

Our readers are opinion leaders on mobile and searchers thinking about their next mobile device purchase

Mobiili.fi’s returning visitors and our loyal readers are early adopters who are opinion leaders in their own circles of friends and families. Some also actively share their thoughts on social media sites to broader audiences. They know a lot about smartphones, tablets, mobile devices, carriers and technology in general. Due to their knowledge our loyal readers get asked frequently by friends for example to make recommendations on buying decisions of new mobile devices. By advertising on Mobiili.fi, you can influence what they will recommend.

We also get many visitors from search engines. These visitors are usually people who are searching names of the smartphones and tablet devices when deciding what they would like to buy.

On average our readers are 35-year-old males who live in Helsinki capital region in Finland or in the other most populated Finnish cities.

Our readers’ hobbies

• 65 % do sports
• 51 % play games
• 49 % watch movies
• 31 % travel
• 27 % read books

Source: Mobiili.fi reader survey

Marketing opportunities on Mobiili.fi: display advertising, content marketing and special solutions

In addition to display banner advertising we also offer content marketing possibilities and customizable special solutions on Mobiili.fi. Read more below.

Display advertising

The display advertising on Mobiili.fi is priced usually on CPM basis (i.e. per 1 000 views).

Ads featured on every page

On every page we have ad placements available in the header and in the sidebar.

Header / top of the site:

Mobiili.fi website uses responsive design so that layout automatically adapts to the screen size. That’s why in the header we show different size ads to different kind of devices: to the desktop users we present ads in size of 980×400, to the tablet users sizes 980×400 and 728×90 and to the smartphone users mobile sizes of e.g. 300×600.

Sidebar:

In the sidebar we show to the desktop and tablet users fixed position ad size of e.g. 300×600.

Additional ad placements on article pages

In the middle of article text:

The ad is shown in the middle of article text.

Content marketing with Mobiili.fi partnership

Content marketing with Mobiili.fi offers advertisers a chance to become part of Mobiili.fi content and reach our audience. It is a great way to tell news or other interesting announcements to our readers.

The content of sponsored articles can be provided by you or created by Mobiili.fi according to your specifications. We have a right to accept the articles created by you always before their publishing.

The article will be presented normally as part of latest Mobiili.fi content on our homepage.

Customized special solutions

Thanks to our agile procedures we can also our offer customizable special solutions to gain visibility on Mobiili.fi. These solutions are customized according to what is negotiated with the advertiser and can be different kind of display ad, content or HTML/CSS/JavaScript implementations.

Our special solutions are priced on case by case basis. You can ask more details by contacting us.

Contact us

Markus Lehtiniitty
[email protected]